Kommentare zu: Data Quality issues cost you as a Consumer time and money: Shopping on Amazon as an example

Von: Example of how Data Quality issues can ripple through a service and reduce the quality of the user experience: the Amazon case revisited | Scharnetzki´s - line of reasoning

Sun, 03 Feb 2008 16:28:19 +0000

[...] a previous post we discussed Data Quality issues in Amazons product catalog. We showed the details of how those Data Quality issues can make it for Consumers difficult to find [...]

Von: Daragh O Brien

Daragh O Brien — Sun, 16 Dec 2007 18:12:43 +0000

Excellent analysis of Amazon’s issues, some of which we’ve featured on http://www.iqtrainwrecks.com The link to the ‘insider view’ is interesting.

My only concern is Amazon’s job advert seems to see this as a ’software’ problem. However unless they have an equivalent (if not greater) focus on the business process side of things (e.g. what processes create/update product data) and on the governance around those processes then they will affect very little change. Tom Redman (one of the first Data Quality gurus) is quite blunt about it – “if you are in IT and you’re asked to fix information quality, get out and work in the business because the changes necessary can’t happen in IT”.

Von: Beth Breidenbach

Beth Breidenbach — Tue, 27 Nov 2007 05:23:18 +0000

I haven’t assessed customer-facing online data, but have seen the same issues in ERP systems. Product descriptions are notoriously hard to standardize, and are something of a plague on industry as a whole. (Or at least, they’re a poorly-addressed research space when compared to the work done to date in standardization of names and addresses.)

Most data profiling and data quality products can be applied to product data — some better than others. But, if you don’t manage the data centrally (i.e. Master Data Management) you’ll be continuously cleaning up the records.

The $64,000 question is how best to implement product master data management/cleansing in a dynamic, user-managed world like Amazon or eBay.

btw, I’ve cited your article in my blog. You can find the post at http://datageekgal.blogspot.com/2007/11/still-pondering-unstructured-data.html