Current Apple iPad marketing approach not recommended by ex Apple evangelist
Guy Kawasaki (who worked in the past for Apple as evangelist) explains in Seth Godin´s free ebook “What matters now” that you:
Never describe your cause by using bull shiitake terms like “revolutionary” and “paradigm shifting.” Instead, explain how it helps a person.
Apple just launched this new product everybody was so excited about before it was announced:
Source: Apple
So Steve Jobs clearly does not follow in Apple´s initial iPad marketing campaign the advice of his former employee. Time will tell if he is right or wrong.
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Februar 3rd, 2010 at 10:20 pm and is filed under Interesting Links, Thematic Web Archives. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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